[HDThoreaun]

There are certainly reasons I can comprehend. I guess it's just hard to see how those reasons lead to 100-200 million people who already had an iPhone getting a new one. I'm sure if I added all the reasons up it would seem obvious but it really does feel mind boggling at first that they're still able to sell so many after all these years.

[memalign]

On the earnings call, Tim’s answer to a question noted that the iPhone active install base is over 1 billion (of the over 2 billion total active devices).

At a replacement rate of 200 million per year, that’s 5 years to turn over the iPhone active install base. Replacing a 5 year old phone sounds pretty reasonable.

Earnings call transcript: https://sixcolors.com/post/2023/05/this-is-tim-apples-q2-202...

“The iPhone base is well over a billion active devices.”