[s3p]

The perspective. It makes customers think that the software update is tuning the engine or doing something special to get non-standard performance, which is a lie. Mercedes (and I know many other companies) will intentionally nerf their cars and LIMIT their performance, and in this case Mercedes is flat out saying they will limit their customers' performance unless they pay $$.

So it's really about who is saying what. Mercedes is trying to make customers think in their head that this is a value-added bonus that's not there by default, but it IS there by default, and it's locked behind a paywall. Rewriting the statement in OP's voice helps the customer recognize the scam that is taking place. In my opinion, at least.