[huggyface]

and Apple is not in the ads business, hence, they have no use of your personal data (as opposed to Google).

Aside from the fact that Apple is in the ad business (to limited success and motive thus far, though if the hardware sales profit train slowed down you can guarantee they would grow more interest), even if they weren't they still are incredibly interested in data about their customers. All businesses are interested in slicing and dicing and categorizing and maximizing sell through, etc.

[porkbird]

Sorry, I was inaccurate, they do serve ads, but not web ads, and so far I don't have any reliable information stating that Apple scarps the contents of user's personal data to deliver more relevant ads in a way google does.