I can compare it in a way when Rage Against the Machine signed with a major label conscious that the tradeoff was worth it.
>"Evil Empire" entered the Billboard charts at No. 1, which reflects the broad audience the band has built. "I personally never thought that we'd ever sell a single record," Morello recalls, but it looks as if signing with Epic has worked. "True, we are a major-label band," he concedes. "But we're using the mechanism of the record label to spread revolutionary propaganda." [1]
... one which they also made a nice little profit of. $150M in the non-voting stock they bought in 1997 turned into $550M in 2003 when they sold most of it.
Microsoft never gave them any lifeline. Microsoft was caught shipping stolen Apple Quicktime code and quietly settled with Apple to the tune of $150mil and shipping Apple versions of Office/IE.
"the [QuickTime] patent dispute was resolved with cross-licence and significant payment to Apple." The payment was $150 million."
"Intel gave this code to Microsoft as part of a joint development program called Display Control Interface."
"Canyon admitted that it had copied to Intel code developed for and assigned to Apple. In September 1994, Apple's software was distributed by Microsoft in its developer kits, and in Microsoft's Video for Windows version 1.1d."
MS buying Apple stock involved a pretty complicated deal that also involved settling a number of court disputes between the two companies, Apple agreeing to ship Internet Explorer for Mac (rather than Netscape) and MS agreeing to ship Office for at least 5 more years.
At the time and subsequently it was absolutely seen as a lifeline.
For example:
> Providing the biggest sign of hope yet for ailing Apple Computer, Microsoft today announced it was forging a new era of cooperation with its longtime rival that includes an investment of $150 million. [snip] News of the alliance sent Apple's stock up $7 a share, or 35 percent
Yes and/but there was real concern then that they'd stop supporting it which would have killed Mac use in corporate environments where specific version of office compatibility was a huge issue (As anyone who remembers the Office 2.0 vs Office 6 update on Windows will remember).
When Microsoft invested a paltry $250M in Apple, Apple had already secured a line of credit of $4 Billion.
On top of that, Apple turned around a spent $100 million the same quarter to buy out PowerComputing’s Mac license. Apple lost way more than $150 million before they became profitable.
>"Evil Empire" entered the Billboard charts at No. 1, which reflects the broad audience the band has built. "I personally never thought that we'd ever sell a single record," Morello recalls, but it looks as if signing with Epic has worked. "True, we are a major-label band," he concedes. "But we're using the mechanism of the record label to spread revolutionary propaganda." [1]
[1] RAGE: CO-OPTING THE MACHINE (1996)
https://www.washingtonpost.com/archive/lifestyle/1996/08/16/...