[Waterluvian]

It feels like this business has no real "moat." But I think for once that's not really a problem: I would hope Google decides they need to add comparable functionality to a browser!

And then maybe it can begin expanding for more general use... detecting likelihood of any content being artificial... hmm I'm scared again.

[nailer]

I imagine the moat is an ML model of inauthentic reviews. Getting training data for known inauthentic and known authentic reviews is difficult.