While there is a massive amount of overhype this cycle, I would still say that most of the hype comes from newly minted AI "experts" that were recently, e.g., cryptocurrency experts, or NFT experts, or epidemiology experts, or politics experts, or "integrity in gaming journalism" experts, or whatever, etc.
When people like Ashton Kucthar [1] are the equivalent of shoe shine boys and taxi cab drivers giving stock tips, then I feel the hype has gotten out of control.
Don't get me wrong! As someone who researches learning and intelligence, I think these developments are pretty neat. But man, the amount of people who are defining intelligence down to the level of a chatbot or predicting the impending doom of mankind are ... getting a little ahead of themselves.