[anyfactor]

We have the same situation at work. We have a couple of fantastic "free" data products that should have a price tag of hundreds of dollars.

I personally mention "Open access enterprise ready data" but it doesn't have the same "oomph" as saying it is free. The product is shared under CC-BY-SA and we geniunely treat it as an enterprise level product with no compromise. But yeah the keyword "free" does dilute the percieved quality of the product.