[void-pointer]

Apple understood this from the word go and I don’t understand why everyone else is struggling so much:

  M       1     Pro
  ^       ^      ^
  Form    Gen   Intra-gen
  Factor        Differentiator

Admittedly, the Pro/Max/Ultra names are arbitrary, but it’s still easier to pronounce and understand than “Intel Core i9-10900K”

[SlackingOff123]

Yes, but each intel CPU generation has more than 3 models. Having arbitrary names for 12 (?) models would just be silly.

[Macha]

    i5       10     700k
     ^       ^      ^
    Bracket  Gen    In gen differentiator

[red-iron-pine]

The K also has a meaning: in this case, that the processor is unlocked