[georgeecollins]

Right, but Google doesn't show everyone the same results. The earlier poster clearly didn't get a very good search result. If google search is bad for some people or in some cases, it should be a concern for everyone because you would never know when you are getting that poor result.

[natnat]

It basically does show everyone the same results. There's some session-based reranking and ads are heavily personalized, but there's basically no personalization in regular search.