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by gjsman-1000 1150 days ago
Er… what? As they say in the comments, they’re getting hammered by AMD… so throw away the brand recognition?

I personally never understood why they didn’t spread it to all their lines. Their GPU line could have been the G3, G5, and G7; SSDs could have been S3, S5, and S7; Wi-Fi could have been W3, W5, and W7; and Chipsets could have been C3, C5, and C7. Oh well…
2 comments
kibwen 1150 days ago
I think this is overestimating the amount of "brand recognition" that Intel gets out of the "i". Ordinary consumers don't give a damn about it whatsoever, hell, I guarantee 99% of ordinary people don't even know which manufacturer produced the CPU on any given device that they own.

Meanwhile, enthusiasts will roll their eyes and use whatever dumb naming scheme Intel replaces it with. It was terribly convoluted before, and it will certainly be terribly convoluted after. This is a non-event.

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opportune 1150 days ago
Personally I think the i-N naming convention (and Ryzen naming convention for that matter) may have slightly hurt sales of the higher performance i-3 chips, which could be better than even midrange i-<5-9> chips for specific or general scenarios.

If I were branding chips I’d do some combination of core count, clock speed (yes I know performance is much more complicated), chip type/power requirements/specialization, and iteration. Like I have no idea how to compare an i3-4971058373 to an i7-5927263849. I can much more easily compare an i6L-36v2 (six core, 3.6 GHz, laptop thermals/power, second version) to an i8D-38v1. And even more importantly I can seek out SKUs according to my requirements rather than having to go through multiple third party websites doing the work of cataloguing/comparing specs and explaining wtf each sku is.

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qwytw 1150 days ago
> I guarantee 99% of ordinary people don't even know which manufacturer produced the CPU on any given

If you define 'ordinary people' as people who don't know what CPU their PC has you'll be right. But I generally I'd assume most people who buy their devices themselves might have some understanding about i3 < i5 < i7

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djbusby 1150 days ago
You gotta do more than practical to impress the VPs and Board. Do some sillyness, point to line go up, promotion!
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