[mthoms]

The article makes a direct reference to "price at checkout" though it's not quite clear to me if that wording was intentional. If they really mean "price at checkout" then we are talking about blatant price fixing that goes beyond MAP and is quite serious.

>Walmart rivals allegedly risked higher wholesale prices or being cut off by Energizer, the largest U.S. disposable battery maker, if they charged less at checkout than Walmart, the world's largest retailer.