Calling it "engineering" is the idiotic part, not the actual act. It's obnoxious that 15 minute after ChatGPT was announced there were people marketing themselves for outrageous prices as "prompt engineers".
If people are willing to pay them for the value they bring, then no wonder they're marketing themselves that way. If it's effective and their goal is increased renumeration then they're smart people.
I agree, but it's actually perhaps not as bad as white goods OEMs sending out 'engineers' to fit replacement parts, or ISPs' 'engineers' connecting faceplates for a fibre installation, etc. that we've had for years.