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I worked a few years as a night manager in a hotel in Norway - we always had to figure out a solution when overbooked - at "our" expense (customer pays/pre-paid agreed upon price, we cover room and transport at alternative accommodation - usually more expensive).

As a bonus re: booking.com - they integrated with our booking system and always overbooked, unless our system lied about available rooms (would happily sell rooms when none were available - especially annoying at night, when a booked room typically means an occupied room).