[InclinedPlane]

Yes!

It's a pretty big risk too. But for a digital project like this with a limited number of physical rewards that risk is pretty small.

For a project that's about physical production there are serious risks that smart folks should be wary of. It's one thing to produce a limited run of products (say, a few hundred) it's another thing to have to produce tens of thousands in order to satisfy pre-orders. For example, you might have a small team manufacturing stuff and you might be able to stretch out your production run from a minimum of a few days or weeks up to a year or so and that'll buy you a factor of 10 in production output, but if you get 100x or 1,000x pre-orders you may have to go to a dramatically different production system and hire staff, which could be enormously risky.