I can't live without my airpods. There aren't many things that I would buy immediately if they were destroyed. Airpods alone are a multibillion dollar company. So i'd say that's innovation.
The Apple Silicon chips are a massive innovation which have just massively changed the laptop landscape. People are buying new MacBooks left and right because they can do all their work on a tiny laptop now which doesn't run hot and has a battery like an iPad.
Maybe I am in a bubble, but in my family I was the only Apple user 5 years ago. Today we have got not a single Windows device left anymore. My wife has a MBA now, my mum has a MBA now, my sister has a MBA now.
Same goes for the .NET community. So many developers who some time ago would have only developed on a Windows machine all switched to Apple over the last few years and most people don't ever look back.
I appreciate that those personal anecdotes don't mean anything, but let's put it this way, I was not surprised to see a 30% drop in Windows sells in Microsoft's last financial statement.
He snatched failure from the jaws of success by ruining the cool. Accomplished fragile machines that routinely breakdown, are difficult to repair, and then have the gaul to demand piles of coin from users of said new systems under supposed warranty periods. He has no vision and continues to ride SJ's legacy without innovating. He should step down.
Apple was on a winning streak when Tim Cook took over, so it does not look that impressive. But it is hard to imagine how he could have done a better job. Maybe Apple could have created a better browser :)