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by greysteil
1151 days ago
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Not just that, though? I thought the comparison with the cost of sponsoring Citi Field was instructive - compared to that it does look like the advertising benefits to Citi from the deal are outsized, and there is a competitive market for this kind of sponsorship that should allow the dept of transport to extract more value. |
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Citi Field regularly broadcasts games nationally.
> there is a competitive market for this kind of sponsorship that should allow the dept of transport to extract more value
This would have been a more compelling article: who would be willing to pay more than Citi.