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by jonnathanson
5244 days ago
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Tim Schafer is a reinvent-the-wheel kind of guy, and most of the giant publishers prefer to polish their existing wheels. They run very risk-averse business models -- preferring to milk big, cash cow franchises for all they're worth before being dragged, kicking and screaming, into new IP. They'd much rather invest hundreds of millions into Sequel #235 of Big Franchise X than invest even a fraction of that budget across a spectrum of innovative, but less self-evidently commercial titles. It's not at all dissimilar to the way the big-studio movie business works. Schafer is the kind of guy who wins awards and accolades, but doesn't move as many millions as, say, "Call of Duty 45: Modern Ware 38: Future Warfare." His stuff is wildly inventive, but it's quirky and plays to a (relatively) niche audience. But I'd argue that Schafer and Kickstarter are a great pair, precisely because of that dynamic. He's got his fanbase. While that fanbase is smaller than the Big Studio Franchise customer base, it's much more devoted. And if he can work directly with his loyal fanbase, ideally even growing it in the process, then he can do well financially and operate with greater creative freedom. |
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