[TheFreim]

> When you make the cancellation process smooth and friendly, if that customer is reconsidering at a later date, they will remember that their last interaction with you was a pleasent one.

When I purchase a new subscription the first thing I do is cancel renewal so I can do it manually. When a site makes this easy I'm actually much more likely to end up re-subscribing and leaving it on automatic since I know I'll be able to have peace of mind and cancel any time.