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My big concern with large companies is cross-selling. For the sake of argument, let's assume that Google rightfully won the Internet, Apple rightfully won smartphones, Microsoft rightfully (?) won operating systems, etc. All of them tried, competition was hot, the market picked a winner. But what's next is a market distortion. Google uses their front page to push Chrome over Firefox, Apple doesn't care to make any of their other devices (e.g. Watch, HomePod) interoperate with other platforms, Microsoft packs Windows with ads for Office 365, OneDrive, and so on. All of Big Tech is perpetually obsessed with owning platforms as opposed to products, because once you control a platform, it gives you the leverage/"moat" to continue profiting without the corresponding investment into competing fairly. Thriving competition would be to have to compete independently in each market, rather than winning one and then extending that win to other markets by tilting the playing field. Activision Blizzard falls nicely into this category as it's explicitly designed to gain an edge over Sony in gaming. Cloud gaming or not, it's clear to everyone that the general idea is improve the standing of Xbox products and Windows PCs by using the leverage of CoD as an existing market winner. As opposed to making the platform compete on its own terms. That's a market distortion. The fact that large companies put large amounts of resources into startups and developing new markets doesn't mean that they compete fairly, or that it's a better outcome for society/consumers than an alternative reality where each product by itself would compete on its own merits, and companies could win markets independently rather than having to sell to existing market leaders for extra leverage. |