[bobdvb]

They don't offer a better service, they offer a cheaper service (because they run a worse offering without any content production costs) and they don't offer geographic restrictions (which are not the fault of the streaming service provider, we'd happily take global rights and occasionally we do).

I don't speak for my employer, but I think it would be great if we were able to get global rights and companies compete with each other for the best value product on the market. Until then, we'll still aim to be the best product on the market and by giving the lowest price we can, we'll capture more market share (no one I work with is greedy, even our finance folk).