[myself248]

When I reach the end of a quiz and it suddenly wants my email, I nope the hardest nope that ever was noped. Nope, nope, nope, nope, nope. There's nothing that quiz could possibly tell me that would be worth the inevitable barrage of spam that will result.

I'll just have to live without knowing which 80s rocker I am, a hole that will forever be in my heart, but at least I'll have a little less crap in my inbox.

Now, if the quiz actually _gave_ my result and then said something like "Sounds like you already know our product line pretty well, here's a 20% discount code for your next order", I'd be a heck of a lot more likely to place an order. A, because the quiz just forced me to think about all the things I could use their products for, and B, because it's not obviously trying to spam me.

There are good ways to go about it, but generating "leads" just squicks me right out. If a salesperson is going to call me and try to be my buddy and stand between me and the Add To Cart button, they are my enemy.

[samtho]

From a site owner’s perspective, it also makes me question the quality of leads if someone is just going to use a disposable or one-time email just to get results, not to mention the bounce rate after the initial engagement. From a user perspective, “fun” quizzes and the like have been completely and utterly ruined by the “enter your email to get results” and I just tend to ignore any quiz-type thing because they are known fluff-funnels for lead gen.

[aghhelmut]

Yes, it's true that, in some cases, this can be frustrating! The goal of this "lead magnet quiz" is to make the traditional lead magnets, where you give your email address to get a free PDF, etc., make a bit more personal and unique for each visitor.

If you are interested in a workout plan, maybe you don't want to read a long PDF and found out yourself which paragraphs are relevant for your lifestyle, fitness goal, and body type and which are not for you. In this case, the goal of the quiz is to cut out all the unnecessary parts of the PDF and send you what you have to do. People are using lead magnets like this with a simple subscription, so I guess the quiz shouldn't be much more frustrating.

I added a feature, that enables users to add a "Skip subscription, get my results!" button to the quiz. In this case, the quiz will immediately show the user the results. Of course, the whole subscription thing can be turned off and in that case, the player will always receive the results after answering the questions.

And also, thank you for the idea, the discount code is amazing, I'm going to use this somewhere on the landing page!

[35mm]

Agreed.

When I’ve set up a ‘quiz’ like this (actually a solar savings calculator) what I did is ask ‘shall we send you a pdf copy of your report by email, and follow up with more info?’

I don’t want any leads who feel forced into it anyway, that feels wrong, and will hurt my email deliverability.

[quickthrower2]

Unfortunately although it annoys you it might still be profitable. If you have a groundbreaking product like OpenAI then you don’t need to do any of this. If you are one of 100 vendors in the X industry then you probably do!