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by criddell 1149 days ago
So it’s not very different from the used book market. A book that sells well on the secondary market might get another printing which benefits the rights holders.
1 comments

The... opposite.

Additional printings of stock devalue the current stock / shareholders. Its a way for the company itself to raise money, but at the cost of everyone else.

What you hope for is for the company to do a "share buyback", which effectively destroys shares. The company goes to the market, buys up a bunch of stock and then locks it away. It means all the shareholders become collective owners of those old shares, so everyone's value goes up.

But yeah, you're close. I guess my point is that the shareholders are a complex-piggy bank for the company. Shareholders like it when they get money, they (usually) don't like it when they get devalued. (This odd case with BBBY aside: where meme-stock buyers cheer at the printing of stock that devalued the company)