[vivegi]

From the article:

> “Certain costs associated with corporate initiatives supporting consumer-facing activities, previously reflected in unallocated corporate costs, are now allocated to Google Services; and centrally-managed shared research and development activities, including our shared developer tools, are now allocated based on an updated measure of the relative benefit derived from the services,” Alphabet said in a filing.

> “As a result of these changes, more of the previously unallocated corporate costs are allocated to our segments, and more of certain previously allocated costs are allocated to our consumer-facing Google Services products and less to Google Cloud enterprise products.”

I guess the new tax rule on accounting of software developer salaries as amortized cost over 5 yrs is expected to positively impact profitability. Looks like they used this to also reallocate some central costs to various business units.