[com2kid]

One has cute penguins in the background, both show a pop up dialog trying to get me to do something.

The layout of the results page for two sample search are almost identical.

Actually for "what is a barnacle" I think Bing wins for clarity of results.

When searching for "what dog food is the best", both Bing and Google give me an entire page full of ads before any actual results pop up.

On desktop, Google's "sponsored" marker is more obvious than Bing's, but no wheres near as obvious as it used to be when Google's motto was don't be evil.

Mobile search result ads are aggressively bad with Google, frequently I have to scroll down past a page and a half of ads before I get to actual results.

All in all, users are losing out.