"PARC was not at all secretive about its work. Its researchers published widely, and there was a regular flow of traffic between PARC and Stanford's computer science community. "
as opposed to a military intelligence company where all that would get you fired if not in prison.
I can't recall the female scientist's name, but I am certain have read an 'oral history' where this specific person, present when Apple people show up, angrily calls up Xerox HQ in east coast to protest and was told, over the phone, to "show them everything".
Xerox was paid for the crown jewels and according to Larry Tesler, it didn't take any arm-twisting to get him to move to Apple as Xerox was dragging their feet commercializing PARC's innovations.
Xerox received Apple stock for those meetings which they sold in the IPO. I’ve never seen anyone do a calculation of the present value of that stock but it’s probably a significant fraction of Xerox’s market cap today.
Nice post there. There's definitely a lot of 20/20 hindsight that people apply to PARC's history with respect to computing.
It's clear that just the investments that Xerox did have would have been huge had they just held on to them. That's ignoring what they could have done had cashed out less conservatively and reinvested in ongoing technology concerns the same way that Intel Capital or Google Ventures has.
Beyond that, it would have been beyond epic for Xerox to have had all the right pieces to replace a huge chunk of the high tech ecosystem by itself. Each of the successes that "should have belonged to PARC" involves VCs, hundreds or thousands of employees, business pivots, decades of existence, and plain luck and timing.
Hank Chesborough's (formerly of Harvard Business School, at Berkeley Haas School of Business last I checked) lists 35 companies that spun out of Xerox in "The Governance and Performance of Xerox's Technology Spin-Off Companies". Just that level of brain drain/distraction was bad enough at times for PARC's ongoing work.
"It's a good story. Unfortunately, it's also wrong in almost every way a story can be wrong."
Full details at https://web.stanford.edu/dept/SUL/sites/mac/parc.html
and there are many other references on the Web about that visit.