Another example: What used to be called the Stanford Linear Accelerator is now officially just "SLAC" (as the university holds trademark for "Stanford" and didn't want to share with the US Department of Energy)
In the old days we used to call community colleges "Junior Colleges." The first time I came out to the valley I noticed a university there called "Leland Stanford Junior University" and assumed it must be a Junior College associated with Stanford University.
So yes, they need all the help they can get with naming things.
So yes, they need all the help they can get with naming things.