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The genius of all such people, I noticed at the start of my career in the 2000s, is that they take an idea that--for most folk--warrants maybe 3-5 mins of passing conversation at most (in the case of AI, maybe a few minutes more) and somehow twist, wring and hydraulically frack _years_ of blog posts, Twitter threads, speaking tours, books, podcasts, etc. out of it. Their real brilliance is in identifying worthwhile candidates for prolonged shysterism and sophistic schmoozing, and, like an exceptionally gifted oil and gas industry geologist, to extract that stored potential hype energy to a degree no normal person would think possible. This happened with Agile, with TDD, with pretty much any technocratic crapola that was laundered through the ostensible prestige of TED, and by god, did it ever happen with "blockchain", NFTs, and anything crypto-related. Outside our particular sociocultural nexus, you most often see it with sundry species of MLM grifters, in the tradition pioneered by Quixtar-Amway and widely emulated, well, everywhere that lower middle-class consumer eyeballs go. |