Exactly what I was about to say. They know the shovel saying and said to themselves "shit I can't make or sell a shovel, but you know what I can do? Talk!! A lot!"
Most people ought to be afraid of the AI salesman. They're equally as harmful as the cryptobro, selling some nebulous tech that the layman will always misinterpret. Their profitability layer is being able to confuse and obfuscate the components that go into their business, as well as being able to outwit their customers.
I'll proudly hate and harp on those folks anywhere I go. I won't go as far as to claim they "must be stopped", but internally I'd wager most people are waiting for these guys to shut up already.