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by minimaxir 1148 days ago
> Underrated aspect of paid checks and longer tweets with amplification is that Twitter 2.0 has basically recreated LinkedIn broetry.

https://twitter.com/RMac18/status/1650265151227174912

2 comments

Linkedin Broetry is such a great phrase!
The phrase was coined years ago partially by the same writer: https://www.buzzfeednews.com/article/ryanmac/why-are-these-p...

LinkedIn discourse hasn't changed since.

I'm one of those people who keeps learning neologisms from 2017 and thinking they're new -- I guess that's what it means to be pushing 40 -- but I'm not ashamed to say that "broetry" is my new word of 2023.

I don't care if everyone else has moved on, I'm bringing it back, complete with the wide-eyed wonder and innocent delight of a child discovering a new kind of play for the first time. This is brilliant. Thank you giving vocabulary to a concept hitherto ineffable, or at least unwieldy and difficult to bracket within my existing verbal facility.

Broetry!

I hadn't realised this had a name (I'd always just called it LinkedIn-spam), and "broem" is perfect.
As an Alliterations Anonymous associate, LinkedIn Lunatics [1] also has its appeal.

[1] https://www.reddit.com/r/LinkedInLunatics

I think these examples might actually be worse than LinkedIn broerty!