[calculated]

Some actionable advice you can take into consideration is that instead of giving a trial period make it so that customers can get a 30 day refund.

[goenning]

I think that could work well for cheap B2C products, but it could be difficult to get businesses to buy without trying it out first. Especially when you consider the often bureaucratic procurement process.

The strategy I've been using so far is to get people to try the app and ask their employer to buy the licenses.