[beneth]

I'm willing to bet that would work out to FAR less than $25.

[rjd]

I doubt it, some CPM on things like travel sites are easily $25, 3 adds per page, you browse for say a fortnight looking at holidays you'll easily hit your 1000 views/$25 mark

[dansul]

This is a year's worth of data-sharing, I think they will gain much more than the equivalent of $25 per user.