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by galdor
1151 days ago
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My understanding is that the budget required to build a game perceived as "modern" is higher and higher each year, meaning that studios need to target a very large market to be profitable. This is for example why we don't see complex RTS and arena shooters anymore: their market is too small to pay for the investment. The 50+ years old video game market is tiny, and you'd need very different marketing (compared to what works with the usual 15-25yo segment) to target it. It is true that lots of indie games find success with smaller budgets. But I suspect that lots of indie developers are not 50+ years old. Game development is mostly a craft, and unsurprisingly indie game developers prefer to work on projects similar to what they themselves enjoy. |
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To me it seems like a large enough market to target. Candy crush has nailed the target group (Women 35+) and is making lots of money.