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by ckosidows 1149 days ago
YouTube is like 10% of Alphabets profits and there are thousands of creators relying on it for a living. Anecdotal but the creators I follow all talk about YouTube giving them a much better monetization strategy than any other platform. So I don't think this will be any time soon
1 comments
dmix 1149 days ago
Twitter's recently rolled out their ad revenue sharing arrangement and it's a 20% margin (under $50k is 3%) vs YouTube's 45%. Maybe low balling the early days to build traction? Also people probably aren't consuming 1 person's Twitter the way they consume Youtube channels.

https://help.twitter.com/en/using-twitter/creator-dashboard

Still it will be interesting to see how many hundreds/thousands of mom & pop careers will be built off Twitter now.

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jsnell 1149 days ago
Is that really about Twitter sharing ad revenue? The page is just talking about paid "subscriptions" to Twitter creators. That seems like a business model where the revenue cut is irrelevant. Nobody will pay $5/month to subscribe to one person's tweets.
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dmix 1149 days ago
Yes the FAQ sucks but it's the same deal as TikTok/Youtube/etc: you get a 80% of revenue made from ads that appear on your content.

https://www.reuters.com/technology/twitter-share-ad-revenue-...

It apparently hasn't fully rolled out yet so the docs are confusing. They claimed it has started on Feb for Blue subscribers but that may change.

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