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by newjersey 1159 days ago
My guess is that Lego customers are also increasingly older.

I mean look at the millennium falcon.

https://www.lego.com/en-us/product/millennium-falcon-75192

https://i.imgur.com/vsxVnSJ.png

ages 16+

When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks.

I would have imagined "regular" lego was just different sizes of bricks, not even a sloped "roof" brick or wheels.

Also I think "made in USA" might help sales in the US and at the very least calms investors?

1 comments

Investors?

LEGO Group A/S remains privately held by the family that started it in Denmark.