[phatfish]

Recently I've noticed more sites providing a visible "Deny All" button, rather than the dark pattern of going through and unchecking 5, 10, 50 tracking cookies individually, or having to dig out a button hidden somewhere.

I assume this was how it was intended to function, but the kind people that run internet websites intentionally made it more difficult.

[solarkraft]

Indeed, the bigger players were, I think, specifically contacted.

Lots of smaller players still do it, though, so maybe this is not the most effective enforcement style.