[derefr]

Journalists covering news stories about companies, don't tend to think much in the mode of "the person reading is a consumer, who may have been wronged by this company, and wants actionable information to better their own life."

Rather, journalists covering news stories about companies seem to write in one of two major modes:

1. Business journalism, i.e. "Hello investors, please use this to make decisions on which stocks to buy/sell today. And hello, competitors of this company; please take this as an object lesson."

2. Implicit "let's highlight yet another example of the lousy state of the world today" editorialization, pretending to be journalism. Where the suggested action is "get angry"; but the intended target of your anger isn't the company itself, but rather "society", in some ill-defined way.

Note that mode #2 does literally report on the company's failures, but does so while deflecting blame from the company itself; and so may actually be crafted by the company being reported on as a clever form of "spin" on what would otherwise be bad press if they left it up to the media to report.