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by matthewdgreen 1156 days ago
Estimates from February had around 300,000 users or about $28m of revenue per year [0]. The acquisition costs alone added $1bn to Twitter's expenses. Maybe those numbers have improved a little since February, but they'll have to improve a lot to bring Twitter into the black. And asking people for $96/yr (or $132 on iOS) isn't going to be easy when usage is going down and the content producers are leaving. For a comparison, in 2021 Twitter made net revenue of $1.57bn, mostly from advertising.

[0] https://en.as.com/latest_news/how-many-people-have-subscribe...

1 comments

Ultimately, they need to monetize.

This is just my prediction of how they will do it. And it capitalizes on the same processes as Twitch, YouTube, etc.

You will be able to pay one offs for a tweet you like, like Reddit gold. Or generally buy them a month.

If 100 of Kim K's 75million followers buy her a single month thats over 8 years of bluetick for her.

It will have many many effects, but it would also reduce spam as follower count and blue tick duration become markers of authenticity. And if you spam and your account is blocked you would lose all that funding.