[jelling]

It's "Criti-Hype", basically using FUD to get media attention to lower CAC.

Source: https://sts-news.medium.com/youre-doing-it-wrong-notes-on-cr...

[gumballindie]

Nice read. Here's another good one among the same lines but a bit more blunt: https://pluralistic.net/2023/03/09/autocomplete-worshippers/