[gbrindisi]

I love how all this will enable "SEO professionals" and content marketers to destroy SEO.

Literally sawing the very own branch they are sitting on.

[steeleyespan]

Search is already broken (i.e. Google listings)

Hopefully AI can improve ranking systems.

[nomilk]

GPT leap-frogs ranking systems altogether by giving an answer without the user having to pilfer through results.

[steeleyespan]

Yes! However, I assume web-search wont disappear and perhaps AI can handle some sort of filtering (like maybe AI-enhanced Spam filtering?).

Just guessing.

For example, despite unsubscribing from emails daily and constantly junking, I still get a ton of spam. I assume simply telling a model "never show me a marketing e-mail again" probably works pretty well.