[feralmoan]

I don't think it really engages your target (ie: decision makers), particularly the general discussion example with 'lmfao' and 'breathe idiot'... that sort of thing. It really needs to pop with what differentiates it from an established product such as https://www.hipchat.com that sounds to do a similar thing (ie: how you're "developing a new way to communicate with your team online." isn't really obvious). Sorry to sound harsh but hopefully constructive criticism.

[ZerglingHands]

It doesn't sound harsh at all. :-)

As I (briefly) mentioned in the original post, I'm running a few sites similar to the one I linked to, and only used FrostChat as an example.

What I'm most concerned about is if I'm effectively figuring out which product idea is the most viable using this method (adwords + crappy landing page + comparing which landing pages get the most email addresses). I wonder if zeroing in on one idea to iron out all the kinks (like the language usage issue you brought up) would yield better results.

[feralmoan]

> I wonder if zeroing in on one idea to iron out all the kinks (like the language usage issue you brought up) would yield better results.

Definitely this, the best measure could only really be taken by engaging (or appearing to engage) with the market. I think you might be selling yourself short otherwise.