[elevation]

If you already have sysadmin skills what's wrong with self-hosting an IdP like Zitadel or Keycloak?

[warrenm]

Because self-hosting mission-critical services that are not your business' core competency is almost always stupid

As just one example - 20 years ago it made sense for many businesses to self-host email

It has not made sense to do that for at least a decade

[ffo]

That is the reason why we also provide a cloud service with zitadel.

But it is important to us to let customers choose what they like more.

Sometime the gained control (and responsibility) when self-hosting might be crucial for the specific use-case.