[canadianwriter]

I get it - they are in a tough situation but... This is not the best way to go about it.

First time seeing the site - it's hard to navigate, small fonts that are hard to read and tons of text all squished together. Then when I read, what is essentially a sales pitch and I still don't know what they DO.

Like - you tease "but just look at what you get in return…" but don't actually answer what you are - or how you are different from a million other publications.

Sure, you don't have a ping pong table, but can you tell me why I should pick you over say the NYTimes Music section? Or some other indie music magazine?

This sounds like I am crapping all over them, and I guess I am a bit, but I just get frustrated when people can't be clear about a differentiator. Tell me WHY I should pick you over everyone else, THEN tell me pricing and perks.

[burkaman]

I think the target audience of this is people who already regularly read the site and know what it is, but haven't subscribed. It's not an external ad to attract new readers.

[breakfastduck]

This obviously isn't a pitch to totally fresh people. They're appealing to the thousands and thousands of regular readers that don't subscribe.

[squidsoup]

From my experience, they find interesting new artists well before you're likely to hear about their work on the NYTimes, Guardian, or MSM music publication. They are particularly good at catering to listeners with an interest in experimental and ambient music.

[RadixDLT]

precisely, as web developer this site scrams a makeover. The site owners just don't get it, the best thing they can do is sell the site.