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by clarle 1153 days ago
> Furthermore, Peretti told the remaining staff that he would be focusing more of the company’s energy going forward on AI. “We will empower our editorial teams at all of our brands to do the very best creative work and build an interface where that work can be repacked and brought to advertisers more effectively,” he said. “And we will bring more innovation to clients in the form of creators, AI, and cultural moments than can only happen across BuzzFeed, Complex, HuffPost, Tasty and First We Feast.”

What the heck does that mean? It sounds like someone is talking about AI as purely a buzzword without really understanding what it is.

5 comments

It's a slightly friendlier way of telling your staff "chatGPT is going to replace most of your jobs"
you need only see BuzzFeed's stock skyrocket 150% in 1 day to understand when the CEO mentioned they would leverage ChatGPT, and now you see why the CEO is playing the AMC playbook now. next comes the insiders liquidating their holdings, while the leaders rambles on with BUZZwords

first it was EVs, now it's AI

Are economists still claiming the market is rational? This is proof to the contrary.
Whats the AMC playbook?
Or worse, they've found they can point an AI bot at other news organizations articles and plagiarize them without any effort.
It means they're going all out on a pure garbage, 100% manipulative content format. With no pretense of any intent to actually inform, or connect the reader with other human beings in any meaningful way.

The very essence of generative AI applied to profit-driven journalism, in other words. And the ultimate realization of BuzzFeed's business model from the very beginning.

actually, I think the guy knows exactly what it means: automate stuff with AI and replace jobs