[cryptoz]

I mean, the content isn't fake though...?

Using multiple usernames on your own website is definitely legal.

[pessimizer]

> Using multiple usernames on your own website is definitely legal.

I'm sure you can't say this. If I open an ecommerce site and fill it with fake reviews, I'm pretty sure I could end up in legal trouble.

[fknorangesite]

A better analogy here would be "fill it with real reviews, but use multiple usernames."