[lotsofpulp]

> I comment on the decisions of the company management/ownership, not on the investment criteria of users of the stock market.

The purpose of my questioning is to shine light on the fact that these two things are related, which answers your original question of

> Why this need to always make more and more money?

I am sure Yubico’s owners and employees also want to maximize their compensation, but the fact that there are many investors in the public market pretty much only looking at ROI is what enables the business model of milking users.