[thelittleone]

Amazing. Was just discussing this with a friend yesterday as a way to build loyalty. I have so many subscriptions I pay for but rarely if ever use (often forgotten). How refreshing it would be to receive an email to the effect "hey we notice your paying but not using product X. Here's some ideas of how you could use it, otherwise consider downgrading to free plan". May be at odds with short term revenue, but I'd then be a brand advocate.