[KeplerBoy]

Beating the market also means just falling less than the index on some days. Not sure if those customers would be happy.

The reverse also applies a.k.a. everyone could make money in the past few years.

[ckardat123]

That's why I included the part about also hedging against the market.

Not that it's particularly easy to do, but if you took out an equal weighted short position on the $SPY while going long on some ticker, it would pay off if that ticker outperformed the market.