[howardr]

would like to see the app. it seems like it would have been a hard task.

now, trying to think of which apps were featured during the super bowl. the GM one? anyone have any guesses?

[mattdw]

My link was apparently not obvious enough :).

http://toyota.com/camryeffect/

[InclinedPlane]

It's linked in the first sentence of the article.