[bobbles]

"Heartbyte can push poll questions to the audience at any time in the broadcast." This should be the first sentence on the page.

No idea why I should care about how many users there are when I have no idea what the product is.

[untog]

Well, to be fair, should every company blog post start with an introduction about what they do? It would get pretty tiresome if I was a regular reader.

[jaredsohn]

The blog post also doesn't link back to the product page.

[boorad]

While the post was meant as a follow-up for the people helping us test, you are right that we're not clear about the product. Our homepage http://heartbyte.com gives you a sense of how the audience votes during the event with their mobile devices. Also, a link was added to post :)