[18pfsmt]

Last week I met with a friend of a friend that owns a commercial door distribution and installation business. He's been in the business for 20 years, but is clueless about anything internet related. I went over his monthly bills for advertising (all of it) and web hosting costs. Turns out, he spends about $3,500 per month on hosting and advertising. Most of the advertising is for DEX, and his site is a crappy little static site.

I don't think the average small business owner really understands the internet, and I don't think the average HNer really understands small business.

[codenerdz]

However expensive his hosting/advertisement is, I hope he is able to justify it by attributing increase of sales/revenues from this expense.